Omar Boraie brings the Middle Class Back

The United States of America is growing ever more hostile toward the one percent who make up this country. People such as Chief Executive Officers and corporate leaders are the targets of protests and many social media attacks. While many of these people are ruthless cutthroats who only serve themselves, this is not true for Omar Boraie who is the hero of New Brunswick, New Jersey.

Omar Boraie has looked after New Brunswick with the heart of a father. He believed in his heart that the city could become just as influential as any city in the European Union. He dedicated his life and real estate company Boraie Development LLC to make that happen.

According to WSJ, Omar Boraie sat down with the executives at Boraie Development LLC and began working on a plan. In the end, they created a 4 phase process to walk through. The process included bringing families back to the area, getting corporations to stay, bringing in professional practices, and getting the middle-class to grow.

In order to make families feel like New Brunswick was a place they wanted to call home, Omar Boraie worked through many non-profits to create a community atmosphere. One of the more popular programs was the summer of movies that he gave to the community. Every year, the State Theater chooses seven family friendly animated movies and then shows them to the community without charging anyone. This allows neighborhoods to get to know one another. For more details visit NJ Biz.

In order to keep businesses in the area, Omar Boraie had to convince the giants to stay. His main goal was to get Johnson and Johnson to commit to the city. He knew that if they left then, New Brunswick would implode economically. Omar Boraie agreed that if Johnson and Johnson stayed that he would build them an additional factory for a fraction of the normal cost.

In order to bring professional practices to the area, Omar Boraie used a simple strategy. Normally only wealthy professionals could afford class A office space. He felt if he offered this for a middle-class price that he could get young families. It worked.

In order to get the middle-class back, he did the same thing for the residential sector as he did for the commercial. He built higher tiered residences and then sold them for a price that the middle-class found absolutely irresistible. These four things revived the city from the grave. You can search on Yahoo for more.

See more: http://www.nytimes.com/2005/03/06/realestate/at-two-extremes-of-a-housing-market.html

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