Contrary to that of any other aspiring professional who may only ponder about their future endeavors, Robert Deignan possessed the willpower to not only pursue, but to fulfill his passions and entrepreneurial objectives. His childhood upbringing in his hometown of Fort Lauderdale, Florida as a devout football player is what ultimately opened doors to educational opportunities that eventually nurtured his passion for business. Following his graduation from Purdue University in 1995 with a degree in Business Management, Robert Deignan made it a priority to first accomplish his lifelong desire to play professional football. Nevertheless, out of sheer passion, Deignan pushed himself to have the privilege to play in the NFL for the Miami Dolphins and the New York Jets for a period that lasted from 1997 to 1998.
Moreover, after Deignan felt that he had reached his professional objectives in the sport of football, he chose to move on to his second interest at heart—business. Upon delving into entrepreneurship with the debut of his first project (Fanlink, Inc.) and his authoritative role as Executive Vice President for (iS3) for nine years, Deignan formulated solutions and strategies that furthered prepared him for the successful development of ATS Digital Services in 2011. The Boca Raton, Florida based company was co-founded by Robert Deignan to fill the void of convenience in the customer service industry by applying the use screen-sharing technology to remotely resolve customer’s technical issues with their computer devices. As CEO, Robert Deignan assures that customer satisfaction and trust will forever remain the number one concern for the company whereby such implementation has allowed the company to receive global recognition through its app certification.
Therefore, with the success of his company in play, Robert Deignan has endowed the right to provide business advice. According to Deignan, SaaS companies should uphold the importance of customer service investment above all other companies because they need to maintain an excellent company-customer relationship for the sake of maintaining their business profit. As related by Deignan, SaaS companies don’t make a direct profit form their products because they actually have an intangible service to market that is only made valuable to the company if customers remain with the company for a long period of time. For SaaS companies, Deignan mentions that the smartest thing to do would be to build the company’s brand around a quality investment in excellent customer service.